Sunday, September 14, 2008

Successful Women Series: Oprah Winfrey




In 1983, Winfrey relocated to Chicago to host WLS-TV's low-rated half-hour morning talk-show, AM Chicago. The first episode aired on January 2, 1984. Within months after Winfrey took over, the show went from last place in the ratings to overtaking Donahue as the highest rated talk show in Chicago. It was renamed The Oprah Winfrey Show, expanded to a full hour, and broadcast nationally beginning September 8, 1986. On her 20th anniversary show, Oprah revealed that movie criticRoger Ebert was the one who persuaded her to sign a syndication deal with King World. Ebert predicted that she would generate 40 times as much revenue as his television show, At the Movies. Already having surpassed Donahue in the local market, Winfrey's syndicated show quickly doubled his national audience, displacing Donahue as the number one day-time talk show in America. Their much publicized contest was the subject of enormous scrutiny.

Time magazine wrote, "Few people would have bet on Oprah Winfrey's swift rise to host of the most popular talk show on TV. In a field dominated by white males, she is a black female of ample bulk. As interviewers go, she is no match for, say, Phil Donahue...What she lacks in journalistic toughness, she makes up for in plainspoken curiosity, robust humor and, above all empathy. Guests with sad stories to tell are apt to rouse a tear in Oprah's eye...They, in turn, often find themselves revealing things they would not imagine telling anyone, much less a national TV audience. It is the talk show as a group therapy session."
Winfrey on the first national broadcast of The Oprah Winfrey Show in 1986.
TV columnist Howard Rosenberg said, "She's a roundhouse, a full course meal, big, brassy, loud, aggressive, hyper, laughable, lovable, soulful, tender, low-down, earthy and hungry. And she may know the way to Phil Donahue's jugular."

Newsday's Les Payne observed, "Oprah Winfrey is sharper than Donahue, wittier, more genuine, and far better attuned to her audience, if not the world."

Martha Bayles of The Wall Street Journal wrote, "It's a relief to see a gab-monger with a fond but realistic assessment of her own cultural and religious roots."

In the mid-1990s, Winfrey adopted a less tabloid-oriented format, doing shows about heart disease in women, geopolitics with Lisa Ling, spirituality and meditation, and gift-giving and home decorating shows. She often interviews celebrities on issues that directly involve them in some way, such as cancer, charity work, or substance abuse. In addition, she interviews ordinary people who have done extraordinary things or been involved in important current issues.

In 1993, Winfrey hosted a rare prime-time interview with Michael Jackson which became the fourth most watched event in American television history as well as the most watched interview ever, with an audience of one hundred million. Perhaps Winfrey's most famous recent show was the first episode of the nineteenth season of The Oprah Winfrey Show in the autumn of 2004. During the show each member of the audience received a new G6 sedan; the 276 cars were donated by Pontiac as part of a publicity stunt. The show received so much media attention that even the taxes on the cars became controversial.

During a lawsuit against Winfrey , she hired Dr. Phil McGraw's company Courtroom Sciences, Inc. to help her analyze and read the jury. Dr. Phil made such an impression on Winfrey that she invited him to appear on her show. He accepted the invitation and was a resounding success. McGraw appeared on The Oprah Winfrey Show for several years before launching his own show, Dr. Phil, in 2002, which was created by Winfrey's production company, Harpo Productions, in partnership with Paramount which produced the show.

Winfrey recently made a deal to extend her show until the 2010–2011 season, by which time it will have been on the air for twenty-five years. She plans to host 140 episodes per season, until her final season, when it will return to its current number, 130.

The 2004 Nobel Peace Prize Concert was hosted by Oprah and Tom Cruise. There were musical performances by Cyndi Lauper, Andrea Bocelli, Joss Stone, Chris Botti, Diana Krall, Tony Bennett and others. The concert was broadcasted in the United States on December 23, 2004, by E!.
As well as hosting and appearing on television shows, Winfrey co-founded the women's cable television network Oxygen. She is also the president of Harpo Productions (Oprah spelled backwards).

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